Volume 17 No 6 (2019)
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Role of Media in Influencing the Common Man – The Reach of Media Art
INSAF KHAN
Abstract
The media, in its many forms (print, radio, television, and digital), reflects society since it monitors and disseminates all the most important information about that society to the general public. The media gives many sectors of society a voice and keeps the public informed of unfolding events. The media has grown to become just as essential to modern life as food, shelter, and clothing. The media of today is pervasive and responsive to the public's wants and needs. The study's overarching goal is to examine how the media influences people and how that, in turn, affects society. And this will aid research on the media's function as a source of public information and education. The frequency of media consumption and the impact of the media on social concerns are the primary areas of attention. Secondary data were used in the analysis.
Keywords
Media, society, Media serves, digital, print, radio, TV
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