STRATEGIES AND INNOVATIONS USED TO BOOST RURAL MARKETING IN INDIAN CONTEXT

Volume 20 No 16 (2022)

DR. GAJRAJ SINGH AHIRWAR,CHAUDHARI ISHVAR BHAI ARJUN BHA

DOI: 10.48047/NQ.2022.20.16.NQ88195

Abstract

To be successful in the rural market, companies will have to be innovative and sensitive while devising marketing strategies. Traditional urban marketing strategies will have to be localized as per the demands of the rural market. The current paper attempts to discuss the promotional tools which are used by major toothpaste companies for improving their brand visibility, goodwill and sales in the rural markets of India. It also analyzes the drastic changes in consumer behavior due to the promotional strategies adopted by key marketers. The myth that Rural India is a low profile and unattractive market do not stand true today because of an extraordinary growth in the rural area with a result number of company has entered the rural India

Keywords

Rural, Marketing, Strategies, Promotional, Companies

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