While businesses pay attention to getting in the limelight to sell their goods, the younger generation is always reading through social media sites to learn something fresh. Putting the company’s image in the thoughts of consumer’s results in the creation of awareness of the business. The marketplace for the fastest-moving consumer goods (FMCG) is expanding and becoming more highly competitive due to the entry of new competitors. Businesses are turning to online platforms to promote their businesses. This Is a cost-effective way for them to sell their goods and raise consumer knowledge of their brands. The purpose of this article is to examine how consumer consciousness is developed in the FMCG industry via social media, how important it is, and what kinds of tactics advertisers may use to raise their company’s visibility using electronic technologies.

Social networking sites, young people, Generation Z, FMCG, recognition of brands, and acquiring consumers