Volume 17 No 5 (2019)
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Socio-Cultural Implications of the vast reach and content of Media Art as Applicable to the Current Times
AKRITI DHOUNDIYAL
Abstract
The article begins with a discussion of the challenges posed by technological pluralism and how humanity, globalisation, and the modern mass media play out via a multimedia approach at the turn of the third century. Then, the ideas and effects of new media technologies on communication are spelled out, including the internet, mobile phones, multimedia content, gaming and movement, portals, etc. In "Perspectives on Culture," topics like the influence of new media on traditional forms of culture are discussed. After that, we'll discuss why cultural studies are so vital and how technology fits into that field. This article aims to investigate the Communication Order(s), if any, currently in place, how well they have been received in different countries, and how they could contribute to the development of cultures while still allowing for the free and responsible use of the media. The digital divide—the difference between different user groups and the resulting lack of information sharing—is examined, along with the socioeconomic variables that contribute to it.
Keywords
Globalization, Technological Pluralism, New Media, Culture, Convergence
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