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Volume 20 No 7 (2022)
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THE EFFECT OF DIGITAL MARKETING ON THE COMPETITIVENESS OF BATIK’SMEs IN PEKALONGAN, CENTRAL JAVA
Sumarhadi
Abstract
This explanatory research seeks to discover how digital marketing affects the competitiveness of Micro,Small, and Medium Enterprises (MSMEs) in Pekalongan, Central Java. This research is considered as a census because all UMKM on the population participate in this research. 18 MSMEs from Pekalongan participated
in this study
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