Social media can be established anywhere with an Internet connection, and it should be considered by marketers, advertisers, and online content creators as a basic part of the communications because social media affects all aspects of the Internet and transforms the role of Internet in people’s lives. The aim of this paper is to investigate the effectiveness of Social Media Marketing (SSM) determinants on customer purchase intension. The sample size required for this analysis is 216. These survey respondents were chosen using a systematic random sampling technique. It is found that the social media marketing determinants are significantly varied among the respondents based on frequency of watching. However, Influence others factors is not significantly varied among the respondents towards the social media marketing determinants

Social Media, Marketing, Customer Intension, Social interaction