MSMEs are the most common form of business enterprise found throughout the world, yet their key characteristics are not well understood. MSME sector in India is second largest employment generator after agriculture, and acts as a breeding ground for entrepreneurs and innovators with considerable support in strengthening business ecosystem. Various reports, researches and surveys have proved again and again that this sector act as a catalyst for socio-economic development of the country. The COVID-19 outbreak has negatively impacted not only the economic and social activity in India but also the entire global economy. The micro, small, and medium-sized enterprises (MSMEs) were significantly impacted by various economic activities. Not only are individual businesses feeling the effects, but so are entire national economies and the entire world. Trade and international travel have already been negatively impacted by the pandemic on a worldwide scale. The Present research work has analyse the impact of Covid pandemic on work culture in MSME sector and assessed the various challenges posed by work from home system in organizational culture of MSMEs. It also analyses the challenges for leadership of MSME firms with regards to organizational culture during Covid pandemic and evaluated the influence of virtual teams on work culture in MSMEs. Interview with managerial staff of 5 MSMEs in Rohilkand region was conducted

Covid19 pandemic, work culture, Micro,Small & Medium Enterprises (MSME), Rohilkhand Region