Innovation and creativity are seen as essential components for the development and expansion of a firm. Since creative activities provide value and competitive advantages to successful firms, knowing how innovation effects corporate competitiveness necessitates a thorough understanding of an organization's invention. The purpose of this study is to show how creativity and innovation affect an organization's ability to compete. This article included a case study of Samsung Electronics to show how the corporation has grown more imaginative as a result of its strategy of encouraging innovation and creativity. The company's concentration on innovation has increased its competitiveness. Samsung was named as the third most innovative business in the consumer electronics sector by Fast Company Magazine. Between 2005 and 2021, Samsung Electronics' global sales increased significantly and reached a high of over 244.4 billion US dollars. The paper makes suggestions for more investigation.

Innovation and creativity are seen as essential components for the development and expansion of a firm. Since creative activities provide value and competitive advantages to successful firms, knowing how innovation effects corporate competitiveness necessitates a thorough understanding of an organization's invention. The purpose of this study is to show how creativity and innovation affect an organization's ability to compete. This article included a case study of Samsung Electronics to show how the corporation has grown more imaginative as a result of its strategy of encouraging innovation and creativity. The company's concentration on innovation has increased its competitiveness. Samsung was named as the third most innovative business in the consumer electronics sector by Fast Company Magazine. Between 2005 and 2021, Samsung Electronics' global sales increased significantly and reached a high of over 244.4 billion US dollars. The paper makes suggestions for more investigation.