The agglomeration of a population of more than five billion individuals (Internet World Stats, 2022) in a digital world is influenced by reality and affects it at the same time, a matter that calls for us as researchers to take a moment and reflect on the amount of these digitally built human relationships on the internet, especially social networking sites (Facebook, Twitter, LinkedIn, Instagram...). This reflection undoubtedly leads us to ask many questions and shed light on many scientific and cognitive problems related to the nature of the relationship between the “I” and the other. (El Yazidi, 2020, p 173) The biggest and most relevant questions in the digital context revolve around the extent to which the theoretical foundations provided by sociology can explain social interaction and communication in the digital space. Therefore, this article aims to highlight Ervin Goffman's dramaturgical analysis theory and to which extent it is applicable in the digital space, where the process of digitally presenting oneself is considered one of the most important phenomena that ought to be understood, explained, and analyzed.

Social interaction, social behaviour, digital communication, self-presentation, digital identity, Internet, Social Networking Sites