Volume 20 No 13 (2022)
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THE RELATIONSHIPS OF SERVICE QUALITY WITH CUSTOMER SATISFACTION, TRUST, AND LOYALTY IN SERVICE CENTERS OF THE AUTOMOBILE INDUSTRY
CH. Nandini Kishore Babu, Dr. V. Vetrivel
Abstract
Service quality is generally viewed as the output of the service delivery system, especially in the case of pure service quality. Moreover, service quality is linked to customer satisfaction, trust and loyalty. Although there is limited consensus in the research community about the direction of causality relating quality and satisfaction, the common assumption is that service quality leads to satisfied customers. The aim of this paper is to analyze the relationship between the service quality dimensions and customer satisfaction, trust and loyalty of service center of automobile industry in Tamilnadu. The sample size was set at 440 since the research expected a 10% non-response or non-corporative rate. The systematic random sampling technique was used to choose these sample respondents. With Mean & Standards, a one-way ANOVA is performed. It is observed that the post graduates are experienced higher level of opinion towards the dimensions tangibility, reliability, responsiveness and empathy. Illiterate customers are experienced higher level of opinion toward assurance
Keywords
Service quality, Automobile industry, Customer satisfaction, Trust,
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