Volume 20 No 13 (2022)
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TOURIST CIRCUIT: AN ALTERNATIVE FOR THE BALLENITA PARISH
Jessica Soraya Linzán Rodríguez, Datzania Villao Burgos, Jeniffer Auxiliadora Anchundia Zambrano, Félix Tigrero González
Abstract
The Ballenita parish - province of Santa Elena has cultural and natural resources that can help this town to
develop economically, culturally and socially, as long as there is planning in the region, emphasizing the
value that these resources can have taking advantage of them and offering them sustainably and responsibly
to the tourist demand. The objective of this research is to propose a tourist circuit as an alternative for the
Ballenita parish through the application of research methods and techniques to contribute to the
diversification of the tourist offer for the Ballenita parish through the tourist circuit. The methodology used
in this research was exploratory, where theoretical methods (inductive and historical-logical) and empirical
methods (survey, interview and field observation) were used. The results allowed identifying the number of
existing resources with the possibility of greater visitation within the tourist circuit. Furthermore, the
current diagnosis of the resources that could be identified for the tourist offer was obtained using the
observation card carried out in the field. In conclusion, the tourist circuit as an alternative for the Ballenita
parish is an excellent option to diversify the types of tourism and sources of employment. Therefore it is
viable to carry out different tourist activities in the area
Keywords
Tourist Circuit, Supply, Potential, Demand, Natural and Cultural Resources.
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