This literature review explores the dynamic relationship between government sustainability policies and consumer behavior, aiming to unravel the profound impact of policy decisions on the choices that shape our daily lives. The analysis reveals that government sustainability policies have been found to be effective in promoting sustainable practices and influencing consumer behavior. Studies have shown that energy efficiency policies significantly impact consumer choices, leading to increased adoption of energy-efficient appliances and more fuel-efficient cars. Government policies in the realm of sustainable transportation have also shown significant influence on consumer behavior, promoting the adoption of electric vehicles. Waste management and sustainable food policies have garnered attention as well, shaping consumer attitudes and behaviors towards recycling, waste reduction, organic farming, and sustainable agricultural practices. The analysis further highlights the importance of responsible and strategic green marketing approaches in meeting consumer demand for environmentally responsible products. Factors such as individual attitudes, social influence, and various contextual factors play significant roles in shaping consumer behavior towards sustainability. Bridging the intention-behavior gap in ethical consumerism and addressing the challenges associated with green marketing require a comprehensive understanding of the factors that influence consumer behavior. This literature review provides valuable insights that can inform the development of effective strategies and policies to promote sustainable consumption behavior and pave the way for a more sustainable future.

government sustainability policies, consumer behavior, energy efficiency, sustainable transportation, waste management, sustainable food, green marketing, intention-behavior gap, ethical consumerism.