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Volume 20 No 22 (2022)
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The Role Of Digital Marketing During The COVID-19 Pandemic
Giorgi Zarnadze
Abstract
The spread of novel coronavirus from Wuhan, China,globally began at the end of 2019. The SARSCoV-2 (Severe Acute Respiratory Syndrome- Coronavirus) was declared a deadly disease and a contagion
transmitting from one person to another. The disease has been considered a healthcare challenge and affected all
areas of life, and no effective vaccination has yet been developed. The scarcity of information regarding COVID-19
has been a barrier to educating and informing populations at large about this disease. The current study aimed to
assessonline advertisements' role to integrate into people the awareness related to COVID-19. Additionally, the
online advertisement capacity to change people's attitudes remained an essential concern of the study
Keywords
COVID-19, digital marketing, advertisement, SARS-CoV-2.
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