The objective of this research is to examine the influence of self-presentation (SP) and social media (SM) induced behaviors on the emotional state and psychological well-being of individuals who use social media. The study's hypotheses were fully corroborated, offering significant perspectives into the complex interconnections among self-presentation, social media behavior, emotional states, and psychological well-being. The findings of the study indicate that there exists a negative correlation between self-presentation and social media behavior with positive emotions, whereas a positive correlation was observed for negative emotions. These results were obtained through a thorough analysis of data collected from a diverse cohort of social media users, comprising a sample size of 731 individuals. The findings indicate that overindulgence in social media engagement could potentially lead to adverse impacts on emotional states and the ability to regulate mood. The results of the multiple regression analysis indicate that emotions play a significant role in regulating the psychological well-being of individuals who use social media, as evidenced by the obtained r-square value of 0.243. The present study enhances our understanding of the complex relationship among self-presentation, social media conduct, affective experiences, and mental health. The study highlights the significance of fostering positive emotional experiences during social media usage to promote psychological well-being in the digital age, as it reveals the inverse correlation between these variables.

social media, self-presentation, social media behavior, psychological well-being, online social presence, mental health