The present study primarily focuses on analysing the purchase intention of tourists on products sold by street entrepreneurs at tourism destinations. In this paper, the street vendors are portrayed as street entrepreneurs because of the immense entrepreneurial talent possessed by vendors in carrying out business operations. The study empirically tested a research model establishing the relationship between tourists’ perceived value and purchase intention. The perceived value is measured in three-dimensional constructs consisting of perceived product quality, perceived economic value, and perceived emotional value. The primary data collected from 200 tourists using a specifically designed questionnaire is analysed using SPSS and War PLS software. The study found that the economic value perception is the most vital dimension; therefore, the vendors should be prudent in deciding their pricing strategy. From a broader perspective, by giving a better value experience to the tourists, the street entrepreneurs can enhance their revenue by increasing sales volume and thereby minimise the severity of poverty. When the life of millions of street entrepreneurs nourishes, it helps in poverty alleviation and sustainable development across the globe.

Street entrepreneurship, Tourism, Purchase intention, Street vending business