The study was conducted to determine the basic customer service skills of the practicumers who are students of the Bachelor of Scienc in Business Administration in one of the private universtities in the City of Zamboanga, Philippines. The study revealed that signifcant difference does not exist in the level of competency in basic customer service skills in terms of responsiveness. Further, the head/supervisors and the practicumers agreed that that the respondents have manifested a high competency in terms of responsiveness toward their clientele where they are having their on-the-job training. This can be deduced that the respondents are high responsive to the needs of the industry. However, as assessed by the supervisors/heads of the industry, the practicumers are moderately competent in some areas in terms o reliability and respectfulness. Thus, in order to help the students develop a high competency in those ares, administrators are encouraged to develop a metacognitive mechanism will fit to the personality of the students.

basic customer service skills, college students, metacognitive mechanism, responsiveness, respectfulness, reliability