Volume 20 No 12 (2022)
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User Perception Towards Tourism Mobile Application
Wan Ab Aziz Wan Daud, Mohammad Taufiq Abdul Ghani , Ahmad Zaki Amiruddin , Wan Ahmad Ridhwan Wan Musa , Ahmad Hakimi Mohd Yasim
Abstract
Mobile technology and applications are gaining popularity at a rapid speed, surely altering consumer
and provider behaviour. The tourism sector is critical to Malaysia’s economy since it provides
revenue for the country. A significant increase in the number of high-spending tourists has recently
visited Malaysia. Specifically, a mobile application for tourism in Malaysia is required to make their
journey in Malaysia more comfortable and convenient. Therefore, this study explores the user
perception of mobile tourism applications, namely “MehMakey” (Let’s eat), which developed by
using Flutter and WordPress as the central platform development. Developing this mobile
application aims to provide smart and thorough guidance to tourists and enhance their technology
experience. This is a qualitative study, and data were gathered via a semi-structured focus group
interview with sixteen tourists who had been exposed to the mobile tourism application. The
participants were purposefully picked based on a number of defining criteria. Prior to semistructured interview conducted, an extensive testing has been performed to ensure the app is free
from faults. The major finding illustrates that the MehMakey app offers adequate information to
tourists. Besides, it provides a user-friendly interface and is interactive to sustain user engagement.
Keywords
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