


Volume 17 No 6 (2019)
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Utilizing Art and Animation as a Tool for Promoting Health Care Among Youth and Middle Aged Rural Population
KAPIL CHOWDHURY
Abstract
The proliferation of digital channels of interaction has presented several opportunities to improve
the appeal of health communication, particularly for those with little health literacy. Videos and
animations are only two examples of the many ways that information may be conveyed over the
Internet. Video computer customising was shown to be more helpful than text laptop tailoring in
helping people quit smoking, according to a research comparing the two. However, a recent analysis
of the literature found that written and visual content are generally equally effective.
Keywords
Communication, Internet, Information, Animation, audiovisual, tailoring
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