Volume 20 No 20 (2022)
 Download PDF
WAYS TO USE DIGITAL MARKETING IN IMPROVING MANAGEMENT OF BUSINESS ENTITIES
Sobirjanov Sanjar Sobirjanovich, Shakirova Nigora Akhralovna
Abstract
The article analyzes the impact of the development of digitalization on modern entrepreneurship. Changes in consumer behavior require firms to rethink their digital marketing strategies. At present, much of the related research focuses more on the client than on the firm. The relevance of the study is due to the fact that the global penetration of Internet resources into all spheres of human life has led to changes in the regulation of business processes. This study enables entrepreneurs to make it easier to understand digital marketing as well as the benefits of using social media. A new generation of Internet applications amplifies marketing opportunities, allowing firms to implement innovative forms of communication with their customers. To improve engagement with digital marketing, marketers need to focus on relationship-based interactions with their customers.
Keywords
digitalization, digital marketing, e-commerce, entrepreneurship, competition.
Copyright
Copyright © Neuroquantology

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Articles published in the Neuroquantology are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IJECSE right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.