Volume 20 No 22 (2022)
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WOMEN INVESTORS’ BEHAVIOUR WITH PATTERN OF INVESTMENT IN TIRUNELVELI DISTRICT – A SURVEY REPORT
S. RAMAR, Dr. K.N.MARIMUTHU
Abstract
The present research focus on the Working Women’s behaviour towards Investments in Tirunelveli city. In the past women engaged their self in the maintenance of their family activities. Now they are well educated and having employment opportunity in everywhere. The present women are having much knowledge about various investment alternatives available in the society. So they are invest their money in various investment avenues such as shares, Life Insurance Policy, Gold, Government Saving Scheme, Post Office and Bank Deposits etc,. An interview schedule based survey was conducted in Tirunelveli city, and the sample size of the study was 100 respondents. Judgmental sampling techniques were used by the researcher for collecting the data. The study area covers Palayamkottai, Melapalayam, Junction Area and Tirunelveli Town.
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