Volume 20 No 15 (2022)
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BEHAVIOR CHANGE BASED ON PARTICIPATORY COMMUNITY EMPOWERMENT TOWARDS BIO-CYCLO FARMING
Adi Firmansyah , Sumardjo , Anna Fatchiya , Dwi Sadono
Abstract
Community empowerment based on bio-cyclo farming by managing domestic waste integrated with
yard agriculture is aimed at overcoming the problem of household waste while supporting family
food security. This study aims to analyze behavior change through community empowerment based
on bio-cyclo farming innovation. The study uses a quantitative approach,which is enhanced by
qualitative information.The population in this study consists of farmers who participate in Pertamina
EP at Zone 7's CSR Program and engage in bio-cyclo farming.The unit of analysis in this study is an
individual member of the farmer group applying bio-cyclo farming. The respondents are selected
using a census, where all farmer group members become research respondents. The number of
respondents was 102 people. The research locations were in 5 villagesin West Java Province,
Indonesia. The collection of research data was carried out in July-August 2022. The research
variables arecommunity participation, facilitator capacity, community behavior changeand
community empowerment rate.Data processing and analysis were carried out in a descriptive and
correlational manner with the help of the SPSS Version 27. The study showed that the process of
empowering bio-cyclo farming has resulted in various behavior changes, both at the individual and
community levels. Changes at the individual level are changes in behavior, including knowledge,
attitudes, and skills of society. Change at the community level is using new practices in society.
Behavior change is conditioned through a participatory empowerment process, with a dialogue and
convergent communication approach involving the program facilitator.
Keywords
Empowerment, Convergent Communication, Farmer Behavior
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