Artificial Intelligence (AI) has become a transformative influence in numerous industries, including advertising. This article presents a conceptual framework to clarify the diverse role of AI in improving the effectiveness of advertising. Through the utilization of AI technologies such as machine learning, natural language processing, and computer vision, advertisers cananalyse extensive datasets to uncover insights into consumer behaviour, preferences, and trends. With the ability to personalize advertisements based on these insights, AI enables advertisers to deliver tailored and relevant content to individual consumers, ultimately driving increased engagement and conversion rates. Additionally, AI-driven algorithms facilitate the real-time optimization of advertising campaigns, empowering advertisers to dynamically adjust strategies and enhance ROI. Nevertheless, ethical concerns surrounding data privacy, algorithmic bias, and the potential for manipulation necessitate thorough scrutiny. This framework lays the groundwork for future research efforts to delve into the intricate relationship between AI and advertising efficacy, while also addressing the ethical implications involved.

Artificial intelligence, Advertising, AI technologies, computer vision